RUTE Methodology

 

RUTE - Realise, Understand, Transition, Embed - is Round's methodology for scoping, planning and implementing lasting customer oriented business change.

Realise

Purpose: To recognise the issues and challenges the organisation faces by not being customer centric.

Realisation is achieved using highly interactive Customer Centricity Masterclasses that immerses attendees in customer centricity thinking.  Round's HomeRun board game gets people talking the language of customer centricity and a mini capability assessment gives an indication of where on the journey to customer centricity the company is today.

Understand

Purpose: To gain a shared understanding of the organisations capability strengths and weaknesses and hence be able to plan projects to address the weaknesses and capitalise on the strengths.

The understanding phase comprises an extensive capability assessment using a tailored model.  This gives the organisation real insights into its strengths and weaknesses.

The customer centricity profile, producing during the Understand phase using CCDirector, produces the gap analysis that enables practical plans to be put in shape.

Transition

Purpose: To move the organisation to the desired place on the journey to customer centricity.

The transition could cover a single stage project or a multiple stage programme of multiple projects spanning many months.

Embed

Purpose: To internalise within the organisation the new or enhanced capabilities so they continue to be exploited and truly form part of the organisations customer centricity DNA.

The embedding gets the organisation to be unconscious competent with the new capabilities, i.e. the organisation exploits them without conscious thought.