Tightly Knit Management Team

This organisation is less than 10 years old. The management team have worked together for a number of years and have maintained a tight control over decision making.

The organisation's vision is to provide the best products and services to the market. There is a clear understanding of the vision around the organisation and an effective planning process ensures budgets and projects are aligned with the organisation's direction.

The customer centricity profile was used to channel resources to develop weaker capabilities in the organisation. It also highlighted the need to review the overall direction in the light of a maturing market - was 2nd base still the optimum position? Or should they be heading for 3rd base to maintain differentiation?