The Disconnected Vision

This organisation has a clear vision to maximise the value earned from carefully selected customer segments in their market. However, the organisation's goals, planning processes, structure and operations are not consistent with this vision.

The current focus of the organisation is to provide a high quality service to all customers and there is little capability within marketing and other frontline functions to differentiate between different customer segments.

While it is positive for the organisation's vision to set a goal for the development of the organisation, in this case the corporate planning and project allocation processes are not connected to the vision. The profile highlighted the critical areas that needed to be addressed first.